Fura Freight · Case study
Scale your brokerage without scaling your team
Background
fura.com ↗Fura Freight is a fast-growing freight roll-up brokerage with 550+ customers and 16,000 carriers, executing over 5,000 shipments per month across dry van, reefer, and flatbed.
As Fura scaled through acquisitions, it hit a ceiling: reps could only handle so much in a day. Calls were being missed, and too much time was going to manual tasks instead of higher-value work. They needed to grow without proportionally growing headcount.
That is when Fura partnered with Ten8.
Challenges
Routine work consuming rep time
Posting loads, updating the TMS, handling routine carrier calls. Necessary but repetitive. Every hour spent there was an hour not spent closing better deals.
Missed margin during peak hours
High call volumes, limited time per load, little room to negotiate rates. Only 60% of calls answered. Margin slipping through the cracks.
No visibility at the load level
Team performance visible at a high level, but not per load. No way to see where margin was lost or which reps needed support.
Solution
Ten8 deployed its workflow orchestration system across Fura operations: a set of AI coworkers running across voice, email, and the tools Fura team already used every day.
AI-driven inbound voice and email operations
Ten8 voice AI answered 100% of inbound carrier calls, handled MC verification, communicated load details, and negotiated rates — all without human involvement for routine interactions.
Automated load board posting and carrier outreach
When a load became ready in the TMS, Ten8 automatically posted it to the relevant load boards, identified preferred carriers for the lane, and initiated outreach — turning a 15-minute manual process into seconds.
A teammate inside Microsoft Teams
Ten8 operated as a teammate directly inside Microsoft Teams. Reps could instruct the AI to check MC numbers, find carriers near a pickup, update load details — all without switching between systems.
Results
In the short time that we have been working with Ten8.ai and that we have adopted AI, we have seen a tremendous impact in our business, from profitability and margins to automation. We now answer every call versus only 60% of the calls. Our margins have improved. Our response time on the phone has gone from three minutes to three seconds.We have seen a tremendous impact — from profitability and margins to automation. We now answer every call versus only 60%. Response time went from three minutes to three seconds.
Jeff Dangelo
CEO at Fura
For a brokerage growing through acquisition, the ability to absorb new volume without adding proportional headcount is a strategic advantage. Ten8 gave Fura exactly that: a system that handles the repetitive work at scale, keeps humans focused on what matters, and captures better margin on every load it touches.
