Ten8 vs Revenova: full comparison for growing brokerages

Revenova has carved out a distinct position in brokerage TMS. It's built natively on Salesforce, which gives it a CRM backbone that traditional TMS platforms don't have. Brokerages that pick Revenova usually do so because they want CRM and TMS in the same system, with the customizability Salesforce brings.

Ten8 is a platform. It runs the carrier outreach, negotiation, and booking layer that no TMS, including Revenova, actually executes.

This article gives a fair comparison of where each fits, how they integrate, and what growing brokerages should consider.

What Revenova is

Revenova is a TMS built on the Salesforce platform. Its design choice cuts both ways. The CRM layer is real. Customer pipelines, lead-to-customer workflows, opportunity management, and account management run natively in the same system as load tracking, carrier records, and operations.

Core capabilities:

• Salesforce-native customer and account management
• Load entry and lifecycle tracking
• Carrier database and vetting
• Document management
• Quote-to-cash workflow
• Reporting through Salesforce's native analytics
• Custom fields, workflows, and integrations through the Salesforce platform

What Revenova does not do is execute carrier outreach autonomously. The rep is still the actor on outbound calls, negotiation, and booking. Revenova structures the workflow well; it doesn't run it.

Revenova pricing typically runs $300 to $500 per user per month including the underlying Salesforce licenses, depending on tier.

What Ten8 is

Ten8 is a platform. It handles:

• 24/7 inbound carrier call handling (capacity inquiries, follow-ups, payment status, calls on specific posted loads)
• Outbound carrier voice calls (real conversations, real negotiation)
• Email outreach in parallel
• Multi-turn rate negotiation
• Autonomous booking on routine freight
• Document generation and signature workflow
• Check calls with ELD integration
• Exception detection and human handoff

Ten8 doesn't try to be a TMS or a CRM. It integrates with Revenova (and McLeod, Aljex, Tai, Turvo, MercuryGate) and runs the execution layer.

Ten8 pricing is outcome-based — you pay per result the AI delivers. No platform fee, no per-seat, no per-minute, no upfront cost.

Where Revenova is strong

A few things Revenova does that Ten8 doesn't.

Unified CRM and TMS

For brokerages that sell into customers with long pipelines, Revenova's CRM-native design is real value. Sales reps work in Salesforce. Account managers work in Salesforce. Operations works in Salesforce. The handoffs are smooth because everyone is on the same data model.

Other TMS platforms force a CRM bolt-on. Revenova doesn't.

Customization through Salesforce

If you have unusual workflow needs, Salesforce's platform handles it. You can build what you need.

Reporting

Salesforce reporting is mature. Pivot tables, cross-object reports, dashboards. Brokerages with serious reporting requirements get value here.

Customer-facing surface

Revenova can expose customer portals through Salesforce Communities. Customers see their loads, submit tenders, retrieve documents in a familiar Salesforce-style interface.

Where Ten8 is structurally different

Ten8 isn't competing on the same axis. It's solving a different problem.

Outbound voice execution

Revenova doesn't dial carriers. Reps do. Ten8 dials. This is the single biggest workflow difference. For brokerages where carrier outreach is the rate-limiter on volume, replacing the actor (from rep to AI) changes throughput by 4 to 6x.

Negotiation in the system

Revenova captures the rate the rep negotiated. Ten8 negotiates within parameters set by the brokerage. Margin discipline gets consistent because the same model handles every negotiation across the team.

24/7 inbound and outbound coverage

Revenova is up 24/7, but the reps aren't. Ten8 picks up every inbound carrier call — capacity inquiries, follow-ups on booked loads, calls on specific posted loads — and runs routine outbound work outside business hours.

Throughput per rep

A rep on Revenova handles 8 to 14 loads per day. A rep on Revenova plus Ten8 oversees 40 to 60.

How they integrate

Brokerages running Revenova rarely replace it. They add Ten8 as the execution layer.

Integration

We read load data, carrier records, and customer information. We write back coverage status, rate confirmations, check call activity, and exception flags. Because Revenova is on Salesforce, the integration model is well-documented and the APIs are stable.

Workflow

Revenova continues to be the system of record for customers, loads, documents, and accounting. Ten8 runs the operational work between load entry and load delivered. Reps work in Salesforce as they always have, and they see Ten8's activity in the load record.

Exception handoff

When the AI hits a situation it can't handle (a rate dispute that exceeds parameters, a carrier asking for terms outside the playbook, an unusual customer requirement), it creates a task in Salesforce assigned to the right rep with a context summary. The rep picks up where the AI left off without rebuilding the situation from scratch.

Side-by-side comparison

When Ten8 plus Revenova is the right move

The cases where the combination is clearly worth it:

You're growing volume 20+ percent annually

Hiring more reps is the alternative. The math on AI vs hiring favors AI by a wide margin. Adding Ten8 lets you absorb growth without a recruiting cycle.

Coverage time is competitive pressure

Customers are giving freight to faster-responding brokerages. Cutting coverage time from 30 minutes to 8 minutes changes win rates.

Margin is leaking

Different reps negotiate differently. Detention claims aren't filed consistently. Accessorials get missed. The AI runs the same playbook every time.

After-hours volume is real

Inbound carriers, urgent quotes, exception handling that currently waits until Monday morning.

What growing brokerages should think about

Two patterns we see in mid-market brokerages running Revenova.

Pattern 1: AI follows growth

The brokerage adds AI execution as it scales past the point where rep hiring breaks. Usually around 100+ loads per week and $20M+ in revenue. AI absorbs the growth. Rep headcount stabilizes. Margin expands.

This is the cleanest pattern and the one we see most.

Pattern 2: AI catches up to scale

The brokerage has already scaled to 60 to 100 reps and is feeling the operational drag. Adding Ten8 starts redistributing workload. Some reps move to customer-facing roles. Some attrition isn't replaced. Total headcount stays close to flat or shrinks slightly while volume continues to grow.

This pattern requires more cultural management. It's worth doing but takes more deliberate change leadership.

The five-year view

Revenova's CRM-TMS unified play will continue to be valuable for brokerages that prioritize customer-facing workflows. The platform isn't going anywhere.

What changes is the operational layer. By 2028 or 2029, most mid-market brokerages running Revenova will have an AI execution layer in place. The brokerages that don't will be running 4 to 6x more rep headcount per load and feeling the margin drag.

If you run Revenova and want to see what an AI execution layer looks like on your freight, book a demo. Integration with your Salesforce sandbox takes about two weeks, then shadow mode on one lane for two weeks before any production traffic.